Published Articles

One of the principals of eLawMarketing, Joshua Fruchter, sits on the editorial board of American Lawyer Media's Marketing the Law Firm newsletter, and regularly publishes articles on internet marketing technology of interest to the legal marketing community. Click the links below to download one or more articles.

  • Boosting Your Twitter Ratio
    (download)

    Discusses use of the "Twitter Ratio" to assess the quality of a Twitter user's following, and identify users worth following.

  • Developing a Team-Authored Blog
    (download)

    This article explains how law firms can successfully publish a multi-attorney blog, including advice on developing an editorial calendar and enforcing deadlines.

  • How to Drive Traffic to a New Niche Blog
    (download)

    This article explores strategies for maximizing readership of a new niche law blog.

  • The Top 10 HTML Email Design Practices
    (download)

    This article explains how to maximize the experience of your email newsletter and alerts subscribers, and promote loyal readership, by following email newsletter design "best practices."

  • Managing and Monitoring Your Law Firm's Reputation Online
    (download)

    This article why it's important for a law firm to monitor and manage its online reputation.

  • Developing a Law Firm Website RFP
    (download)

    This article provides guidance on crafting a law firm website RFP.

  • YouTube for Lawyers 101
    (download)

    This article reviews the basics of using YouTube as a marketing tool for lawyers.