Sample Email Communications
Email alerts
Email invitations
Email newsletters - external audience
Email newsletters - internal audience
Email holiday cards
Click the thumbnail images below to view full-size screenshots of samples
Email alerts Law firms of all sizes use email alerts to notify clients of new legislation, regulations and court decisions, as well as breaking firm news. All opens and clicks are tracked down to the individual subscriber level, thus providing instant insight into the interests of individual readers and a basis for followup business development activities. Click the screenshots below to view samples. | ||
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| Farella Braun + Martel | Benesch Friedlander | Nossaman Guthner |
Email invitations Email invitations boost attendance at firm seminars and other events by offering invitees the option of online registration. Invitations can be personalized ("Dear John") and RSVP forms can be prepopulated with invitee data pulled from subscriber records to expedite registrations and eliminate registration errors. Click the screenshots below to view samples. | ||
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| Dinsmore & Shohl | Lang Michener | Neal Gerber & Eisenberg |
Email newsletters - external audience Law firms, and law-related vendors and associations use email newsletters to keep their target audiences informed about recent developments of interest. Click the screenshots below to view samples. | ||
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| Freeborn & Peters' Development News email newsletter keeps clients up to date on legal trends affecting real estate development. | IMS Expert Services provides "expert witness" services to 70% of the AmLaw 200. Its Bulls Eye email newsletter offers litigators insight into the selection of expert witnesses and recent decisions affecting the weight of expert testimony | Meritas delivers a personalized email newsletter to corporate clients who may be interested in retaining law firms within the Meritas network. Using our "dynamic content" technology, content is tailored precisely to the interests of readers (that is, certain readers may see articles on "Corporate Law," others see articles related to "Litigation," etc.) |
Email newsletters - internal audience Aside from a tool to communicate with clients, email newsletters can be used to notify internal constituents (employees, alumni, law school students and association members) about recent developments. Click the screenshots below to view samples. | ||
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| DLA Piper Rudnick Gary Cary recently launched an Alumni Relations News email newsletter to keep firm alumni apprised of recent firm news and developments. | Stroock & Stroock & Lavan publishes an internal email newsletter to keep employees informed of recent developments at the firm. This email newsletter, along with Stroock's email alerts for clients, won an award in the "Electronic Communications" category at the 2004 LMA Conference. | The Atlanta Chapter of the Association of Legal Administrators publishes a quarterly email newsletter covering topics of interest for members, including articles on human resource, accounting, technology, and marketing issues. |
Email holiday cards While print remains the more intimate method of wishing "Happy Holidays," email holiday cards allow firms to expand the number of contacts they touch over the holiday season at far lower cost. Click the screenshots below to view samples. | ||
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| The Project Finance Group at Milbank Tweed Hadley & McCloy sent the email holiday card above to its clients. | Milbank Tweed Hadley & McCloy has also sent Flash holiday e-cards to clients. Click the image above to view the animation with music. | Above is a screenshot of one of eLawMarketing's holiday cards. |
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Erich Fromm
